Social Mission
Doctor BB explores, empowers and brings the organic power and love of children under six years old to society, bringing joy to people, inspiring people to innovate and reminding people of their inner child. Its offerings have been developed in response to the imbalance of social resources caused by an aging population and a low birth rate.
Business Model
The revenue streams of Doctor BB are mainly from parents, corporates, and the general public.
Parents pay for:
- Experiential learning activities, e.g visit, free hug, playgroup for dementia
- Interesting activities, e.g. sports, music and arts
- Purchasing products from Doctor BB.
On the corporate side, clients pay Doctor BB to organize various CSR campaigns. In addition, fundraising campaigns are launched with donations received from charitable foundations and the general public.
Founding Team
Li Koon Kiu and Poon Ka Lee, who both have a career background as social workers
Social Impact
Doctor BB is the first organization looking to redefine and scale up the organic power of children. We have organized over 300 visits since 2012 and conducted several playgroups with children for the elderly with dementia. The impact of the innovative group work is proved by research conducted by various parties. More than a thousand parents benefited by bringing along their children to visit elderly service units which enhanced the self-image of the elderly. These visits also inspired elderly service practitioners to provide disruptive and innovative social services, whilst nurturing the mindset of thousands of families to give back to society.
Proposed Project for Students
- Explore the feasibility of visits engaging a particular type of stakeholder. e.g. visits engaging celebrities, corporate management, single parent, foreigners, and corporate volunteers
- Potential marketing campaigns promoting the 1) Street Q&A program 2) Children KOL program 3) Children meet VIP program 4) courses and educational exhibition 5) song production program