Nurturing Social Minds partners with innovative Social Businesses for each course. Each Social Business has a proven product or service that is both commercially viable and provides a benefit to society.
HKUST Spring 2015
HKUST Autumn 2015
- Traditional fundraising as a registered charity, including from our biennial gala dinner and foundation grants;
- Corporate sponsorship for programs such as our Buddy Reading literacy development program and our Powered by Youth and Sharing For a Cause youth empowerment programs;
- Program income from the sale of the books of winning entries from our Writing For A Cause competition, participation payment by learning centres and full fee- paying students for our Powered by Youth empowerment program.
- 800+ hours reading aloud to kids
- 20+ community centres and schools have benefited from our programs
- 5270+ children have been read to under the Buddy Reading scheme
- Over 5,000 children from 56 primary and secondary schools 10 learning centres have participated in Writing for a Cause
- 67 stories have been published in Kids4Kids Books and Treasury
- 9 youth forums and 140 schools
- Collected and donated 110,560+ items through our annual ‘Sharing for a Cause’ campaign
HKUST Autumn 2016
We provide integrated services for our advertising, motion picture, corporate, entertainment, broadcasting and institutional clients.
Our integrated Services:
- Creative Development
- Computer Animation
- Live Action Film & Video Production
- Visual Effects Production
- Stereoscopic 3D / VR Production
- Digital Games Development
- Digital Education Products
- Interactive Media
- Motion Graphic / Info Animation
- Developing Smart Accessibility Information Applications with Government and Business
- Accessibility Consulting and Training Services for Government and Business
- Accessibility Career Training for People with Disabilities
- Issuing Annual Friendly Certificates and Awards
- Ministry of Economic Affairs, Ministry of Transportation, Ministry of Health and Welfare Taiwan
- City Governments, 9 major cities in Taiwan, Hong Kong, KL Malaysia, Manila Philippine
- Asian Development Bank, European/Asia-Pacific Network for Accessible Tourism
- Chung-Hwa Telecom, Asus, Acer, Samsung Taiwan, Microsoft Taiwan
- Taiwan High Speed Rail, Taipei/Kaohsiung Metro
- Restaurants such as Cosmo Group, Mövenpick, Mr. Onion, Le Blé d'Or, Maxim's HK
CUHK Autumn 2016
- Art Furniture & Lamps
- Home Accessories
- Trophies & Souvenirs
- Product Rental
- Custom-made Art Pieces or Solutions
- Upcycling creativity workshop
- Assembly of more than 5,000 pcs auto parts
- Reduction of more than 20,000 pcs disposed vehicles parts
- Co-operation with 30 local workers in sunset industries
- Changing public perception towards abandoned property.
- Over 150 interviews published with HK and foreign media.
- Hosted 100 workshops, with 3000 participants from the general public.
- Participation in more than 50 exhibitions.
- Nuclear families
- Families with a sick family member
- Families with both parents working
- Short-term service commission:
- To C - commission rate
- To B - corporate subscription package
- Long-term service commission:
- Selection fee – transparent and comprehensive profile for selection and interview
- Training fee – online and offline training for culture, language, cooking, étiquette
- Processing fee – government application fee, health check up, air-ticket
- New platform fee:
- Advertisement – health and wellness related advertisement channel
- Product sales – new channel distribution for healthcare related products
- Insurance upsell – discounted one time or one year home care insurance coverage
- Higher income
- Capability building – work support and in-house training, help them to be more professional and confident to excel at their work
- Better family relationship and quality of life
- More balance of life between work and family
- SROI – HKD112 of social impact will be generated in 3 years time
- Higher work productivity for corporates
- Created over 40 job opportunities for people with disabilities since Feb. 2013
- Uplifting of over 50% Employment Confidence and Social Wellbeing
- Achieved both high ROI and SROI
- HKBN received Best CSR Award in 2013
- HKRP received Social Enterprise Award in 2014
- iEnterprise received an employee performance award in 2015
- Creating positive externalities via partners' influence to individual sectors
- The risk-reward profile of TCM arouses cross sector partnerships.
HKUST Spring 2017
- Financial Empowerment (Wealth Creation) - Documented change in mindset and financial behaviour. Opening of savings accounts or increase in level of savings; Accessing financial products and services from formal institutions; Developed habits of financial responsibility & competence; Investing in financial instruments
- Job Generation – setting up & maintaining a family enterprise guided by a structured Financial Plan
- Achieve Self-Sustainability and Develop a Strong Sense of Dignity and Inclusivity - Progressive communities become active contributors to a Progressive HK society
- Module and Training Materials Development and Enhancement
- Marketing Strategy - Partnership building with social enterprises assisting EM communities & identification of possible On the Job Training placements for EMs (training ground before they start their enterprises)
- Monitoring and Evaluation of the Project Impact using the SROI (Social Return on Investment) tool or other appropriate metric
- We shall cooperate with students to review our business model and marketing plan to see if any further enhancement can be made to improve efficiency and sustainability of our company.
- Students will investigate on ways to combine strategies with technology to enhance program quality and further enhance motivation of kids.
- Students will devise a system to measure impact from Boaz to society.
- Increase in the Confidence level of “Ageing at Home”
- Helping to avoid the rate of home accidents
- Money Saving for Government Budget (Elderly individuals can stay at home for “ageing at place” instead of going to elderly home)
- Environment friendly Reuse of unwanted construction materials and 2nd hand medical equipment leading
- Expected to generate multifold jobs opportunities for low educational qualified youth
- Low Income/Cashflow
- Medium to High Income/Cashflow
- Tailored made Interior design using “Safety x Sports x Wellness x Entertainment” as core elements
- Renovation work execution
- Installation of furniture/sanitary/kitchen/bathroom appliance with medical/healthcare functionality
- Other Top-up:
- Home Care Giver Referral (partner with Easy Care)
- Selling Elderly Fashion Supply (partner with Aidapt)
- Furniture eg Sofa for Elderly (partner with Nice Sofa)
- Application for Social Funding from Government for 60+ on behalf of client (BMGS funds)
- Provision of elderly healthcare and home safety education (partner with Eldpathy)
- Small maintenance services
CUHK Summer 2017
- Providing cancer caring and rehabilitation products for patients to boost their confidence, self-esteem and help them to better integrate into society.
- Providing health education and knowledge on lingerie for teenage girls to help their holistic development.
- Create job opportunities for women as bra-lifting advisors/professionals
- Branding and promotion strategy (such as possibilities of crossover projects with reputable brands; social media marketing)
- Review of current pricing strategy and develop more value offering (such as combo deals ideas)
- Possible expansion plan to sustain the business: for example, through franchising? New products development?
- To enhance public’s empathy towards the elderly
- Advocate for elderly friendly policies and facilities
- To empower elderly by providing them with opportunities
- Elderly simulation program (>500 programs, >10,000 participants in 3 years)
- Proved empathy enhancement through surveys
- Government and Corporate:
- Advocate for elderly friendly policies, products and services
- Employment of elderly as instructors:
- >25 recruited and trained
- >HK$100,000 in salaries paid
- Professional Corporate Training: To enhance our current simulation program to professional corporate training for frontline staff to enhance their quality of service for elderly customers
- VR-erly Simulation Program: To explore the opportunity of incorporating VR-technology with our current simulation programs to enhance the simulation experience for participants to understand more about the life of elderly people as well as their complicated emotion behind.
I. The BackgroundOver 10,000 people in HK, and even more, over 10 million people around the world, are living with Parkinson’s disease. Apart from tremor, people with Parkinson’s also suffer from rigidity and bradykinesia, which hinder their mobility and affect their daily life. Currently available treatment methods include pharmacotherapies and deep brain stimulation (DBS), but they each have their own draw backs.
II. Technology and InnovationWe aim at developing a publicly affordable, multifunction wearable robotic device, which is also fashionable and lightweight to assist the disabled, injured, and elderly to improve their living standard. Development of this robotic device will involve the use of design and technology, such as sensors and actuation systems, as well as a consideration of ergonomics. Our core technology focuses on the hardware novel lightweight exoskeleton and its actuation system. Meanwhile, the software side concerns the smart sensing recognition control system of the device. In view that other existing products in the market are bulky and not fully functional for different scenarios, our product can be adapted for various functions since our mechanism and the algorithm is designed to be a real-time adapting to the change of the motion and human behavior. A company "Liftware" acquired by Google[X] makes a handheld product for essential tremor or Parkinson's disease patients that can compensate the vibration of the cutlery when holding it. (https://www.liftware.com) A startup called "DOPA" is developing a vibration pen for Parkinson's disease patients. (http://www.dopasolution.com) While the company Handsteady developed a bottle that can be kept stable even when the hand is still shaking. (http://handsteady.com) Our wearable robotic device can suppress the tremor not limited to spoon and folk, but also can deal with any other situation like holding newspaper, a pen or a cup via our active sensing algorithm.
III. TeamOur team consists enthusiastic and multidiscipline specialists including medics, programmer, industrial engineer, and bioengineer, which can help the business to build and grow. We have a strong team whose expertise spans many areas relevant in the project, bringing together both fresh and experienced suggestions and ideas to the project. Members of our team also bring in invaluable networking and partnership potentials through their previous involvement and happenings in the field.
IV. Market and CompetitorsInitial target customers are the individuals with Parkinson’s disease and their families. The pervasive wearable robot could potentially support the individual to have a prolonged active life without stigma, which would be very appealing to the individuals and their families. Statistics from the Parkinson’s Disease Foundation show that there are over 10,000 PD patients in HK. We are looking to reach out for other markets including mainland China, which has 2,080,000 people affected, and even the global 10 million plus affected individuals. Apart from “Liftware”, “DOPA” and “Handsteady” (see III. Technology and Innovation), there is a competing startup called “GyroGear” which develops a glove for stabilizing the patient’s hand by the gyroscope on the glove. (http://gyrogear.co)
V. Sales & MarketingThe device will be produced in manufacturers with customized design and molding and hence the manufacturing cost is estimated to be at around USD $154 each for 250 pieces mass production. The retail price of it will be set at USD $385 each and rental fee at USD $26 per month. It will have smart programs with advanced sensing system and a slimmer design of the shape of the device with textile-based material and actuation-sensing structure. We have identified and contacted some potential manufacturing partners for helping us to produce the devices in China. Home of the Elderly (Hong Kong) agreed to be one of our distribution channels for our product to potential end users in Hong Kong and China elderly centres. We have also partnered with patient groups in Hong Kong such as Hong Kong Parkinson’s Disease Association and managed to reach our potential end-users via their networks including overseas. We are planning to approach Parkinson’s UK for recruiting patients for trial in UK. We had a meeting with representatives of Indiegogo at their headquarter in San Francisco in June 2016. They are willing to support our project and will help us to launch a crowd-funding campaign on their platform.
- Enhanced social integration for hearing-impaired children
- 125 families with hearing-impaired children and 283 hearing/SEN families to be benefited by the FS2
- 500 families to be benefited by the learning package
- Developing a marketing campaign for the promotion of the “Fun with Sign and Speech (FS2 )– Early Sign Bilingual Development Programme”
- Market research for the production of the FS2 sign bilingual learning package
- Developing a business plan for a new service line involving sign language teaching to specific businesses, e.g. customer services, catering, etc.
CUHK Autumn 2017
- Market research
- Client segmentation
- Business plan
- To improve management on online shopping customer experience.
- To develop marketing analysis tools to record and rank participants’ products.
HKUST Autumn 2017
- Exploring a business model for building a community kitchen
- Technology upgrade analysis to increase operational efficiency
- Develop new channels to generate revenues so as to transform Foodlink from a grant-receiving NGO to a social enterprise.
- Develop a market or user survey on the accessible guest room service in HK
- Research on legal regulation on hotel accessible guest room and the status quo
- Refine business model and web service
- Initiate a marketing and promotion plan for the Friendly Hotel Hong Kong
- To deliver holistic quality education to underprivileged students and positively impact their achievement through recruiting and training enlisted passionate and outstanding university students as teaching fellows.
- To nurture future leaders with empathy and passion while creating a growing movement of alumni network who are long-term leaders capable of facilitating systemic change in Hong Kong’s education.