Social Mission
Rinato Eco Floral Shop is a social enterprise established under the Tung Wah Group of Hospitals. Rinato creates open employment opportunities and on-the-job training on flower arrangement and sales skills for the hearing impaired people.
Business Model
Out of 11 employees, 8 of them are people with hearing impairment. Together, they operate various types of floral services in the floral shop and workshops in other services center. Our core services are (1) Flower (e.g. bouquet, basket), (2) Flower processed products, and (3) Flower arrangement and flower products workshop.
Our operation team produce various types of floral products and job practice for the staff on a daily basis. Rinato also provides floral products delivery services for customers.
Founding Team
Rinato was founded by Tung Wah Group of Hospitals with the support from “Enhancing Employment of People with Disabilities through Small Enterprise” project in 2016.
Social Impact
According to the Hong Kong Poverty Situation Report on Disability 2015, there are 155,200 people with hearing difficulty who are at their working-age, among which 24.9% of them are living below the poverty line. Not only do they find it difficult to find a job, but they also face workplace discrimination.
We created job opportunities and training for more than hearing difficulty in the past 3 years. Rinato assists them to secure more opportunities by providing on-the-job training of flower arrangement skills.
Proposed Project for Students
A marketing campaign to raise public awareness in recognizing the ability of the hearing impaired person through the flower products.