- Examples of new alliances businesses / social ventures / public sector / charities
- Hybrid value chains / creating shared value
- Discussion: How to bring existing products and services to disadvantaged populations (“Marketing for the BoP”).
Hystra (2013-17) Marketing for the BoP; various publications & events http://hystra.com/m4bop-1/
Ashoka’s Hybrid Value Chain: Revving the Engine of Sustained Global Prosperity and Social Value (2012)
Kayser, O. & Budinich, V. (2015) Scaling up: Business solutions to social problems. A practical guide for social and corporate entrepreneurs. Chapter 12-13
The Economist (Aug 1st-7th 2015) The $1-a-week school p. 7, 17-20, 43, 71.
Phills, J.A., Deiglmeier, K., & Miller, D. T. (2008). Rediscovering social innovation Stanford Social Innovation Review
The Economist (Aug 12th 2010) Let’s hear those ideas
Social Entrepreneurs Newsletter Aug 30th 2010 The Economist on Social Innovation and Social Entrepreneurship Hong Kong Social Entrepreneurship Forum
Team projects due by April 13th (on canvas or by email to course TA)
Funding proposal (ca 10 page word document, plus unlimited appendices) and funding pitch presentation (power point for 10 min presentation)
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